Google has launched its new search tool, Knowledge Graph
that will give direct answers in its results instead of simply providing links
in an attempt to improve its core search business. Now, when you search for a
popular place, person or thing, a floating panel on the right side of the
results page will have a summarized answer for you, along with some related
information.
The Knowledge Graph feature might just be the largest search
launch in Google’s history. In fact, Google says that this feature has already
surpassed the launch of Google News and Google Image in terms of information
available on the first day — and it will obviously continue to grow as more
collections and relations are being added. And for an online community that’s
getting sick of all the hype on social search, Google’s renewed focus on
improving the key search business is a refreshing change.
Google has been working on the Knowledge Graph for the past
2 years and have already made a database with 500 million entities and 3.5
billion defining connections and attributes like related searches. The
Knowledge Graph draws information from a collection of information publicly
available from sources like Freebase, Metaweb, Wikipedia, Google Books and
World CIA Fact Book, among others.
Norton Scientific Collection reports that Google is not
aiming to give false information with is Knowledge Graph but to actually draw
relationships between objects in an attempt to figure what a user wants to
know. For example, if searching for a prominent figure in history, the KG may
include family details as well as his notable works and other contributions.
This is the fulfillment of Google’s previous promise to
start employing “semantic” algorithms aiming to improved search through
automatically connecting related ideas. Basically, its goal is to offer users
contextualized answer and more helpful details while anticipating next queries.
In short, Knowledge Graph is designed to make users find the exact answers even
more quickly. Also in the right panel, there will be related links to help
users discover other stuff that are connected to their search. It is like
making a non-linear association to something that might come up in a
conversation among friends.
This is a feature that has considerable long-term applications
for online search and it is obviously still a work in progress for Google.
At present, the Knowledge Graph is only available for
English-language searches and plans to launch it in other languages are still
in the works. Possible updates may also include media like audio and video
files as well as links for buying products directly.
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